JESS RUHFUS - COLLABOSAURUS
ON WHY BRAND COLLABORATIONS DELIVER A 25X ROI COMPARED TO DIGITAL ADVERTISING
Jess Ruhfus is the founder of Collabosaurus, an end-to-end brand match-maker, helping brands to source, negotiate and track the performance of collaborations across events, social media campaigns and product sales.
In this episode she shares insights into how she’s built a leading tech platform as a non-technical, female, solo founder, why collaborations have a ROI 25x greater than digital marketing, how to structure brand-to-brand collaborations correctly, and why she describes trying to fundraise in 2018 as an absolute ‘nightmare’.
We covered:
Her biggest mistakes in the early days, including spending too much time and money on making version 1 of her product ‘perfect’
Why she spent a year trying to raise capital before deciding to give up
Why she decided to build her business with a subscription model
How small & medium sized businesses should approach brand collaborations, and the big mistakes to avoid
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THE BITS YOU DON’T WANT TO MISS
“I was about to give up. And then Apple called. It was the weirdest sign from the universe, and I knew I had to keep going.”
“See how far you get before you raise capital. Building a sustainable business is a huge testament to product market fit.”
“Take each day as it comes. Make small changes and slowly, slowly, slowly move towards your goal.”
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