HANNAH BRONFMAN - HBFIT
ON BUILDING YOUR PERSONAL BRAND AND MONETISING YOUR COMMUNITY AND CONTENT
Hannah Bronfman wears many hats. She’s a renowned NYC DJ for brands like Dior and Fendi, a published author, an influencer and founder of HBFit - a health and wellness platform designed to empower young women to on their own wellness journeys.
In this episode, Hannah shares:
How she was frozen out of her own tech startup, on-demand beauty appointment app Beautified, after raising $1.2 million in seed funding
The lessons she’s learned after experiencing this huge business setback
How she’s built her personal brand and Instagram following to over 600k
How she’s strategically leveraged this audience in the creation of her new online health and wellness platform
The challenges with monetising content and community, particularly in relation to commercialising her .com
Why she’s decided to start angel investing in women-led startups in the US
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THE BITS YOU DON’T WANT TO MISS
“When I was young I made up a fake assistant called Virginia, who would negotiate my DJ rates on my behalf. ”
“During that entire process, I basically received a crash-course MBA.”
“I didn’t intend to build such a strong personal profile. I just starting posting things that were authentic to me, and people tuned in.”
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