SAGE GREENWOOD & TAHLI WATTS – GOLDEN GRIND
This episode is with two of our oldest and dearest friends, Sage & Tahli, who are the lady-brains behind Golden Grind - the brand that brought the turmeric golden latte to mainstream cafe culture. The business has come a long way since the early days and can now be found not only in cafes around Australia but also on the shelves of some of the biggest retailers in the world...we're talking Selfridges in the UK and Urban Outfitters in the US! The girls have built this business with grit and hard work and have a no bullsh*t approach to sharing the story of their success. In this episode of lady-brains, we spoke with Sage & Tahli about why they hate the label ‘entrepreneur’, how Golden Grind took on a life of its own almost immediately upon launch, and how at the 18 month mark, they had to step back, gain perspective and develop a strategic plan for what the business would become.
“With chaos comes tension. There was a lot of time wasted, and lack of clarity about who was doing what.”
“We were responding to a business that kind of made itself. Then the category and the trend opened up, and we were met with some serious competition very quickly.”
“Knowledge is power. Meet everyone. Ask a million questions.”
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