JESS THOMAS – HEALTH LAB

Jess Thomas is the founder and brains behind Health Lab - a multi-million-dollar wellness and beauty brand that was born out of a desire to create healthy snacks to cure that afternoon stress-induced sugar craving we all know too well. After testing out her all-natural protein balls on co-workers in the early days, she quickly realised she was onto a winning formula and started selling them to cafes all over Melbourne. Fast forward three years, and Jess has managed to bootstrap her way onto the shelves of Australia's biggest retailers including Woolworths, My Chemist Warehouse, David Jones, 7-11, and the list goes on! In this episode of lady-brains, we spoke with Jess about the moment she knew her side-hustle was a viable business opportunity, the importance of brand in differentiating her products from the get-go, and the lengthy (and at times painful) process of getting her balls onto the shelves of some of the biggest retailers in the world.


I look back, and it’s just a blur.
— On the early days of the business
I never started a business thinking we were going to be in 6000 retailers in 3 years’ time. Definitely not. And I think maybe that was a good thing.
— On not knowing what was to come
The limitation isn’t there unless you believe it. You can achieve anything!
— On believing in yourself

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