OLIVIA CARR - SHHH SILK

ON HOW COVID-19 HAS GROUND HER PRODUCTION TO A HALT

How do you respond when a global pandemic wipes out the majority of your production capability?  

Olivia Carr is the founder of SHHH Silk – a premium silk sleepwear company that’s facing huge challenges due to the effect Coronavirus is having on the harvesting and production of silk coming out of China. She opens up about the impact this is having on her business and consumers, as well as: 

  • The dos and don’ts of working with Chinese manufacturers, and how to find and vet factories even if you can’t afford to fly overseas 

  • How she managed to build a strong relationship with the Kardashian family after arriving at their home and leaving a surprise package and letter on their doorstep  

  • The importance of relationship building, and how you can do this through thoughtful PR and gifting 

  • How she came to invest over $1million in the business, and why she would never invest that amount of money in a brand ever again  

  • Why her social impact initiative Sleep for Street has been trolled online, and why this has made her pivot  

THE BITS YOU DON’T WANT TO MISS

“What’s happening with coronavirus right now is going to impact our business for the next five years.”
— Tune in to hear Olivia get vulnerable on just how hard her business is taking a hit.
“We went from $50k, to $100k, to $500k to $1 million invested of our own money.”
— On how much of her own capital she's invested in the business to date.
“Kim and Kanye’s cars were parked out the front of the house. All I could think is - the cops are on their way.”
— On breaking into the Kardashian's gated compound to drop off a box of her product.

Learn more:  

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