GRACE BRENNAN - BUY FROM THE BUSH

ON HOW TO CREATE OPPORTUNITY IN TIMES OF HARDSHIP AND STRUGGLE

How do you create opportunity in times of hardship and struggle? 

Grace Brennan, creator of the Buy From the Bush campaign provides insights into how businesses and brands can identify emerging needs out of the COVID-19 crisis and pivot their businesses accordingly. In times of challenge, social distancing and uncertainty, Grace shares the importance of tapping into online communities, supporting those in need, and finding ways to keep your spirits high. 

In this chat we covered:  

  • How Grace has drawn on startup methodology to help design the Buy From The Bush campaign  

  • How the campaign gained traction so quickly, and the content strategies she employed to get cut through  

  • The importance of having a unique brand voice, and how to be authentic in times of crisis 

  • Finding the opportunities by focusing on the needs that are emerging within your consumer base 

  • How she’s planning on monetising the campaign 

THE BITS YOU DON’T WANT TO MISS

“There is opportunity here. There will be all sorts of needs arising out of this weird time.”
— On shifting our mindset during COVID-19 to recognise the opportunities for our business.
“We have a great responsibility to engage in positive language right now. We need to be kind and supportive. Unity is what we need right now.”
— On the importance of coming together in times of crisis.
“You’re not just going to get beautiful relishes or hand-knitted booties from the bush. There are lots of sophisticated businesses out here.”
— On the diverse, thriving business community in rural and regional Australia.

Learn more:  

Listen via Apple Podcasts

Listen via Spotify

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