LAURA FOLEY – BALI BODY
In 2014, Laura Foley quit her day job and moved to Bali with her partner in search of inspiration. Without having to look too far afield, Laura realised she was already onto a winning business idea – vegan and all-natural tanning oils that she was blending and using herself. Despite not having a business or marketing background, Laura started out by gifting her oils to influencers who fell in love with the product and soon enough, the Bali Body brand was born. With a cult following around the globe and an Instagram page that will make you want to chase the sun all year long, Bali Body is the true embodiment of what it means to take a simple idea and turn it into a beauty brand must have. In this episode of lady-brains, we spoke with Laura about what it has been like to build a business with no formal education to back herself up, the ongoing challenge of trying to ensure her packaging doesn’t leak, and how she’s grown her Instagram following to over 1 million by gramming 6 times a day, every day, without ever having missed a post.
“Consistency is key. We post every 4 hours, and we’ve never missed a post to this day.”
“Being resilient is everything. We’ve had that many setbacks, it’s just no one would know about it.”
“We don’t want to pump out the product just for the sake of it. It must be good!”
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