ALISON RICE – OFFLINE THE PODCAST

Alison Rice is a bit of unicorn in the digital media world – she's kind, humble, and above all, real. If you're not in media-land, you may not know her by name, but we’re sure you know her work. Up until recently, Alison was the Group Publisher of Allure Media's Women's Lifestyle Division, and oversaw the digital brands Who What Wear, Byrdie Beauty, Pop Sugar and My Domaine. This conversation was recorded just before Alison left Allure to start her own podcast, Offline, and the chat is not one of entrepreneurship, or of a business that was birthed in the golden age of Instagram, rather it’s a story of passion, dedication and hustle, and a lesson in making your dreams come true. In this episode of lady-brains, we spoke with Alison about how a girl from Western Sydney who failed her HSC has become one of the most influential women in the Australian media landscape today.


I’m a good example of dreaming big and working really hard. I don’t want to sound cliché, but it’s my truth.
— On the importance of hard work
I’m not interested in discovering balance anymore. And I’ve found that really freeing.
— On the myth of work-life balance
I’m really confident that I’m on purpose, and the universe will reveal its path to me.
— On having faith that you are on the way

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