JULIE STEVANJA – STYLERUNNER
Imagine finding yourself sitting across the board room table negotiating the deal of your life with the world's biggest sporting brand - Nike. Well, in 2012 this was the reality for Julie Stevanja, who invested her life savings into Stylerunner – a brand that just a few years later would become the world's biggest online activewear retailer, valued at over $50M. Impressive right? But aside from the awards, accolades, and financial success, what really blew us away when we met Julie was her kind nature, authenticity, and willingness to share advice with not only us, but also with all of you. In this episode of lady-brains, we spoke with Julie in the Stylerunner board room, surrounded by mood boards featuring the upcoming winter collection. We chatted about going into business with family, the challenges with scaling, and the reason she decided to create Stylerunner’s own private label.
“At the beginning it was daunting, but it was mostly exciting. I was blinded by optimism…I just knew it would work out.””
“If I knew what I know now, I probably wouldn’t have started it. It’s like looking up at Mt Everest – all you see is base camp and you’re like ‘that’s achievable!’ You don’t see the top.”
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