BABBA RIVERA - BYBABBA, HER GLOBAL NETWORK

HOW TO MEANINGFULLY MARKET YOUR PRODUCT OR SERVICE TO MILLENNIALS

What does it take to market a product to the millennial audience? And how do you make it meaningful? 

In this episode we chatted with Swedish-born Babba Rivera – the brand marketing guru!  At 21 she launched Uber into Sweden, making Stockholm the fastest growing launch city ever. At 25, she landed herself on the Forbes 30 under 30 list. 

She’s been the Head of Marketing at Away, the direct-to-consumer luggage start-up that was recently valued at over $1 billion. And as if that wasn’t enough, she founded her own brand and marketing agency ByBabba, and is the co-founder of HER Network, a global community that supports women in the workplace. 

Her insights are inspiring and are great food for thought. We covered a lot in this chat, including: 

  • How she created the opportunity for herself at Uber at such a young age

  • How she built Uber in Sweden by targeting early adopters in the tech community

  • How she landed a role at Uber in NYC by pitching herself a new role to her boss

  • Working as head of fashion partnerships at Uber in NYC

  • Transitioning to Away at a time of insane growth, and how she coped working in such a chaotic environment

  • The decision to quit her full-time role and start her own brand marketing agency

  • How to market to millennials, and how to make it meaningful

  • Her experience working with huge brands like Bumble & Glossier

  • Co-founding the HER Global Network, and how she landed on the decision to introduce a paid membership model

THE BITS YOU DON’T WANT TO MISS

“It was almost like I’d sit down at my desk and my chair was on fire. It was crazy.”
— On her experience working as Head of Marketing at luggage start-up, Away.
“I’m not trying to do anything the way people have done it before. I’m trying to re-think the norm.”
— On building her brand marketing agency, ByBabba.
“The biggest misconception is the idea that you need to have everything figured out. You don’t. Just do it.”
— On taking action.

Learn more:  

Listen via Apple Podcasts

Listen via Spotify

Discover ByBabba

Discover HER Global Network

For more inspiring chats, head to Apple Podcasts or Spotify and listen, subscribe, rate – do all the things!  

Creative, Agencylady brainspodcast, babba, uber, business, women, inspiringwomen, inspirationalwomen, entrepreneur