NICOLE ECKELS - GLASSHOUSE FRAGRANCES
ON THE THREE THINGS YOU NEED TO KNOW TO ENSURE YOUR PITCH LANDS EVERY TIME
What are the need-to-know sales principles that will get your pitch across the line?
We spoke with Nicole Eckles, founder of Glasshouse, about how her experience selling door-to-door taught her the critical sales skills she’d need to successfully start and grow a multimillion-dollar brand.
In 2006, with Glasshouse Fragrances, Nicole established the scented candle category in Australia and she’s continued to dominate it for the last 15 years.
What we covered in the chat:
How doing your research is critical to whether your sales pitch will get across the line
Why feature dumping is the sure-fire way for your sales pitch to flop
How being ready to walk away from a deal will boost your credibility in the long-term
Tips to reframe the sales process so that you feel confident and excited to deliver your pitch
THE BITS YOU DON’T WANT TO MISS
“Customer first. Brand second. Profit third.”
“It’s all about the talent. I hire, and try to retain talented people with zany minds.”
“Find out what that customer or business is about and work out before you contact them whether you can actually genuinely help them. Otherwise you’re wasting time, and it’s not authentic.”
Learn more:
Listen via Apple Podcasts
Listen via Spotify
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