MAEVA HEIM - BREAD BEAUTY SUPPLY

ON RAISING $2M FROM THE SAME INVESTORS THAT BACKED GLOSSIER

Maeva, founder of Bread Beauty Supply, provides insight into how one chance meeting with a Sephora Buyer in LA set her on the path to secure a Sephora USA distribution deal before she had launched her brand, how she raised $2M in capital from the same investors who backed Glossier, and why she’s driven to change the beauty industry by providing more representation for women of colour. 

You’ll learn: 

  • How Maeva approached creating the Bread brand ‘universe’

  • Why she defines her core customer as the ‘sexy friend’ 

  • How she’s leveraged user generated content across social media to grow her audience 

  • Why the process of fundraising took multiple years (and what got her across the line) 

  • How she landed a distribution deal with Sephora USA before having made a single sale

We hope you enjoyed this conversation – for more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com 

THE BITS YOU DON’T WANT TO MISS

“You can get ahead and achieve things if you do things that other people aren’t willing to do.”
— On going the extra mile.
“I thought...how cool would life be if this plan works, and I’m finding out that it does.”
— On manifesting her dreams into existence.
“Until you have a lead you’re a dud. And I went from dud to stud overnight.”
— On the fundraising process, and how getting her lead investors - Imaginary Ventures - changed everything.

Learn more:  

Listen via Apple Podcasts

Listen via Spotify

Discover Bread Beauty Supply

Read ‘What I Know For Sure’, by Oprah

For more inspiring chats, head to Apple Podcasts or Spotify and listen, subscribe, rate – do all the things!  

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