HANNAH SPILVA - LVLY
ON EXPERIENCING 500% GROWTH OVERNIGHT DUE TO COVID
Hannah Spilva, co-founder of same-day floral delivery service LVLY, shares how she’s coped with 500% business growth in the first 4 weeks of COVID lockdown, the operational challenges with scaling so quickly during a global pandemic, and how LVLY is paving a new way forward for their customers and their team.
You’ll learn:
The importance of knowing your personal and brand purposes, as it’s the thing that will keep you going when times get tough
How Hannah approached her pricing strategy in the beginning, and how this has evolved over time
The challenges associated with same-day delivery, and some key pieces of advice when planning your logistics
Her three-pronged approach to customer retention – we all know that retaining customers is cheaper than acquiring new ones!
What it takes to lead a large team and growing business through an unprecedented crisis
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THE BITS YOU DON’T WANT TO MISS
“Having a clear purpose is the difference between success and failure.”
“When COVID hit, we thought our revenue was going to fall off a cliff. But actually, it grew by 500%, basically overnight. COVID has taught us that you can implement change within a business insanely quickly.”
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