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For the brains who are ready for a life-changing experience.
What if you could take that biz idea, that lives rent free in your head, and use it to create the life you dream of?
What is Base Camp?
Base Camp is a 10-module self-paced course to help almost founders build brands with strong foundations, without wasting precious time, energy, and dollars.
Everything in this course is here because we wish we’d had this level of insight in the early days of building lady-brains. We’ve tested this framework with founders, and proven it works to help them build a business with vision, strategy and ROI.
This is the only course that combines clear steps, positive psychology frameworks and business expertise to help you take intentional action towards launching your business idea into the world.
Whether you’re building a product or service-based business, succeeding as an entrepreneur rarely ever happens alone. And without a map, the journey can be lonely and confusing. So, join your guides, Caitlin and Anna, and other keen explorers and start the thrilling climb towards growing your business.
AS SEEN IN:
IS BASE CAMP RIGHT FOR ME?
Base Camp is for curious and hard-working folks who want to create a better life for themselves and others and are looking for support along the way.
You have a GREAT idea and all the energy in the world, but you’re feeling a little confused and overwhelmed about where to start. Perhaps this sounds like you?
I have a cracking business idea, but I have no idea where to start.
I don’t know everything about starting a business and need help to fill the gaps.
My idea is a mish-mash in my brain, and I can’t seem to get my thoughts in order.
I’ve downloaded a business plan template from the internet but it’s confusing.
I’m struggling to articulate my idea to myself and others.
I've validated my idea using your free mini-course, but what do I do next?
What's Inside Base Camp?
Base Camp training modules are released all at once with video and audio lessons, done-for-you templates, play sheets and comprehensive resource lists.
You can follow the journey map we’ve designed, or you can jump in at any stop depending on where you’re at right now (because let’s be honest, building a business is rarely a linear experience).
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Deep dive into your personal and business purpose, distilling your thinking into a customer-facing statement that speaks to why your business must exist in the world.
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This is the time to consider whether you’re building a side hustle, a lifestyle business, or a start-up. You’ll define your north star, create a vision board, dream up what’s possible for future of your business (and life).
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Your customers are the beating heart of your business, and here you’ll deep dive into the minds of your dream customer and figure out what makes them tick. You’ll gain critical insights from surveys and interviews that will help you design an offer they need (and will pay for).
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Now it’s time to define your product or service and the value it offers your customers. Identify how your offer solves a unique customer problem and learn the pricing formulas which will ensure your business is set up to be profitable.
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Get ready to learn about margins, markups, gross profit, and net profit, and forecast your first year of sales and costs. You’ll leave this very important stop with a profit plan and clarity about how your business will make some decent cash.
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Read our lips, people sit up and take note of a brand that is thoughtful and well considered, and a great brand will do a lot of the heavy lifting for you. At this stop, you’ll create a brand strategy that will guide all your marketing efforts and brand brief to help a designer bring it all to life.
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You’ll discover why marketing is key when it comes to communicating the value you have to offer. You’ll identify the best marketing channels to set you up for success and design a launch marketing plan to drive brand awareness and sales.
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Content creation can be a beast, and the only way to tame it is to be super organised. You’ll build a content strategy and get all the tools and templates we use to make our life easier to roll the content plan out.
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What’s a great business if you don’t know how to sell? You’ll learn how to reframe sales (overcoming any fears), craft your sales copy, and develop a sweet pitch deck you can use to sell to brands, clients, customers, and partners alike.
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You’ve made it all the way to the end, and now it’s time to wear that winner ribbon with pride! Here you’ll pull all your thinking together into one master document that will guide through creation to launch.
YOUR BASE CAMP BONUSES
BONUS #1 – UNDERSTAND YOUR SUPERPOWERS
Everyone has a unique mix of strengths, including you! They’re the things that come naturally to you, such as a special skill, a set of values, or perhaps even a behaviour. Using your strengths helps you to feel confident, strong and happy. But quite often we’re blind to what they are! We’ll help you uncover your superpowers, so you can do more of the things you love, and grow the business at the same time.
BONUS #2 – BUILD YOUR CUSTOMER DATABASE
So, you’ve done all this good work, and you’re well on your way to building a solid business. Now what? We weren’t just going to leave you hanging. You’ll get our step-by-step plan to building a website landing page that will allow you to start gathering emails from potential clients and customers. Why? Because there’s a lot of power in an email list.
BONUS #3 – EXPAND YOUR KNOWLEDGE
We’ve read thousands of books on business, brand, leadership, and positive psychology and listened to all the best podcasts that have, quite simply, changed our lives and the way we do business. We’ve compiled the best ones for you to read and listen to so you don’t have to waste any time sorting through them all.
COURSE CONTENT FEAT. INSIGHTS FROM FOUNDERS OF THE MOST ICONIC BRANDS, NO BIGGIE.
Meet your GuideS
CAITLIN JUDD AND ANNA MACKENZIE
Hey! We’re Caitlin and Anna -- co-founders of lady-brains and co-hosts of one of the most top-rated entrepreneurial poddies in Australia. Since launch, we secured a deal with one of the largest networks in the world, became the first ever podcast partner of Australian Fashion Week, and have worked with hundreds of women, both individually and through our Brains Trust mentor program, to help turn their ideas into reality.
Before we put our brains together, Anna worked in strategy for Mecca (the biggest beauty retailer in Aus, but you already knew that) and Caitlin worked as a brand and marketing consultant in the wellbeing space, helping founders build multimillion-dollar businesses.
Between us, we’ve interviewed over 80 epic global founders and have something like 12 years’ experience in business (that makes us feel old).
We believe business is serious, but we don’t have to take ourselves seriously. We approach everything we do with a healthy dose of humour and a whole lot of fun! Because life’s too short, right?
We’re your guides. Let us get you to Base Camp.
WHAT MAKES BASE CAMP SO SPECIAL?
So maybe you’re wondering what’s the difference between this and other biz courses out there? Allow us to explain:
PSYCHOLOGical frameworks.
It wouldn’t be a lady-brains program without our signature blend of behavioural psychology and practical know-how to help you define your intention and values and make progress towards your goals. We’re not about just taking action, we’re about taking the right action.
OUR PODCAST GUESTS, AKA. AUSTRALIA’S TOP FOUNDERS.
We draw on the expertise and insights from our podcast guests throughout the course material. Want to know what Jo Horgan from Mecca said about building a strong brand? What did Kip&Co’s Alex McCabe say about pricing? It’s all in there, right when you need it.
AN EPIC COMMUNITY.
Connect with other happy campers in our private online space. Ask questions, hash out ideas and make new friends. Like we said, scaling a mountain is a lot easier with friends, and our lady-brains community is our absolute fave.
SELF-PACED.
Got a full-time job? Studying hard at uni? Recently had a bebe? No worries. Just go with the flow. This course takes around 50 hours to complete, and you can tackle it at your own pace. You can review and revisit this content at any time, at a speed that works for you.
Happy campers
We know how powerful this course is, but don’t just take our word for it. Here’s what our alumni have to say:
Base Camp Testimonials
WHAT’S INCLUDED?
10 modules that balance the vision and strategy with the executional know-how
Bonuses to help you start attracting clients, customers, and a community
Access to 60+ video tutorials to guide you through the program
Access to 70+ worksheets and done-for-you templates to make life easier
Useful profit plan and pricing templates to ensure your business is set up to financially succeed
The best lessons and tips pulled from the incredible entrepreneurs interviewed on our podcast show
Guides that you can come back and reference as your brand evolves
A private community to connect with other campers, after all community is everything when you’re charting unknown waters
And of course, lifetime access... <3
We have no doubt you’re going to find Base Camp extremely helpful to get your idea off the ground. But if it doesn’t give you the theoretical and practical steps you need to turn your idea into a reality (and you’ve completed our validation mini course), shoot us an email within 14 days having completed all the work, and we’ll send your cash back to you.
Don’t let that ‘what if’ sit in the ideas incubator forever. You have everything you need right here, right now. Are you ready to take the leap?
